In 2014, the National Crime Records Bureau of India reported 5,650 farmer suicides. The farmers suicide rate in India has ranged between 1.4 to 1.8 per 100,000 total population, over a 10-year period through 2005.
Taking off from this grim reality, NDTV together with Piramal Foundation launches Cultivating Hope campaign which aims at highlighting farmer related issues, raise awareness about the adversities faced by farmers in India and find ways to overcome challenges by adapting to solutions. The event is a platform for farmer families to bring to the forefront the various hurdles they face and look forward to a solution oriented future ahead.
Notable celebrities like Akshay Kumar, Nana Patekar who had been supporting drought-struck farmers, extended their support to the Cultivating Hope campaign.
NDTV has also started “Farmers For Future” Movement which aims at collecting suggestions from all over for betterment of farmers. NDTV has partnered with digitalgreen as “knowledge partner” for this campaign.
Watch Launching video of the campaign,