The OYE! Ambala campaign aims to achieve a record 30% waste segregation at source within 90 Days, started from 18th July 2017, in the city of Ambala. The campaign has been registered with the Limca Book of Records and will be involved hands-on in making sure that the rest of India can look up to Ambala as an example.
Ambala: The OYE! Ambala Campaign, which is an abbreviation for “Open Your Eyes”, started from July 18 and will continue for the next 90 days. The Campaign will build capacity, inform, educate, and communicate the necessity of waste segregation at source to all stakeholders of Ambala. Including households, waste workers, supervisors, sanitary inspectors, government officials, businesses, health establishments, and shops to ensure maximum adoption, implementation and sustainability.
The project will be rolled out across all 20 wards of Ambala, where upon each ward and the SWM(Solid Waste Management) teams will be evaluated through the duration of the project, which will announced the best performers and will be crowned Ambale Di Shan in a public ceremony. Teams have already been recruited and they are already conducting baseline studies, building capacity and already collecting segregated waste from 3,000 households in the initial phase.
The intent of OYE! Ambala is to address all the six major sectors – (1) Government Facilities, (2) Religious Precincts & Markets, (3) Academic Institutions, (4) Healthcare Facilities, (5) Hospitality Sector, and (6) Households, Offices, Retail, Street Vendors & Informal Settlements.
Apart from capacity building workshops, a key element of this project will also be to upgrade the waste infrastructure. To ensure unparalleled success, AMC (Ambala Municipal Corporation) will procure and distribute five lakh blue and green bins to all households. It will also procure 40 e-rickshaws to carry segregated waste. The Municipal Corporation will also initiate smart monitoring of 2.5 lakh households and ensure that the segregated waste will be delivered to ward-level collection centres in each of the 20 wards of Ambala.
Further, in the near future, to ensure daily door-to-door collection from all the households, a unique QR code will be generated and scanned by waste workers on a daily basis. With the help of this technology, the AMC’s Solid Waste Management (SWM) team will be able to visualize waste generation and disposal on a real-time basis.