Organic Farming, Sustainable Agriculture and Green Marketing – Dr. A. N. Sarkar

Organic Farming

Abstract

Organic farming is universally known to be a specialized form of farming practices, involving selected application of organic  substrates such as manures, crop residues, green manuring crops, earthworm casts (vermiculture) etc. to enrich soil with adequate plant nutrients, and provide good soil structure and soil health with the aim of creating a sustainable form of farming system. Broadly, the aim of organic farming is: to create integrated, humane, environmentally and economically sustainable production systems, which maximize reliance on farm-derived renewable and natural resources to lend support to the management of ecological and biological processes and interactions, so as to provide acceptable levels of crop, livestock and human nutrition, protection from pests and diseases, and an appropriate return from the deployment of the human and other resources. There are several benefits of organic farming vis-à-vis conventional farming systems. Organic farming, among other things, promotes recycling of organic wastes, use of renewable energy and application of system-worthy low-cost and appropriate technologies using mostly the local farm-based resources. Organic farming has of late emerged as a potential alternative for meeting food security, maintaining soil fertility and increasing soil carbon pool.

Organic agriculture has come a long way from a tiny, disorganized, idealistic fringe movement.  Twenty-five years ago some may have thought it was a relic of the 1960s that was headed for the compost pile.  Now most food stores carry some organic products, it is the fastest growing sector in the grocery business and the giants in the food processing and retail business, from General Mills to Wal-Mart, wants to cash in on the organic market (http://www.cias.wisc.edu/curriculum/modV/sece/sec_E_modV.htm).

In this paper, an attempt has been made to cover the various emerging areas of organic farming and sustainable agriculture, including the evolution and benefits of organic farming vis-à-vis conventional agriculture, long-term sustainability and environmental quality, Linkage of Organic Farming with Green Supply-Chain and Food Value-Chain, eco-labelling and green marketing of organic farm produce, the future perspectives etc. The desirability of good governance and compliance of quality standards and promotion of organic foods by providing various incentives are highlighted in conclusion of the paper as viable policy measures by the producers as well as the government as well as certifying agencies at large.

Key words: Organic farming, sustainable agriculture and green Marketing

Introduction

Organic farming is basically a specialized form of farming involving selected application of organic fertilizers, manures, crop residues, green manuring crops, earthworm casts (vermiculture) etc to enrich soil with adequate nutrients, and provide good soil structure and soil health with the aim of creating a sustainable form of farming system. Broadly, the aim of organic farming is: ―to create integrated, humane, environmentally and economically sustainable production systems, which maximize reliance on farm-derived renewable resources and the management of ecological and biological processes and interactions, so as to provide acceptable levels of crop, livestock and human nutrition, protection from pests and disease, and an appropriate return to the human and other resources. There are several benefits of organic farming vis-à-vis conventional farming systems. Organic farming, among other things promotes recycling of organic wastes, use of renewable energy and application of system-worthy low-cost and appropriate technologies using local resources. Organic farming has emerged as a potential alternative for meeting food demand, maintaining soil fertility and increasing soil carbon pool. Organic farming is not only about managing the soil – plant – environmental interaction in a holistic manner – it also has food quality, human health, animal welfare and socio –economic aims. As a result of these principles and philosophies, organic food has a strong brand image in the eyes of the health-, environment- and socially-conscious consumer.

Organic Agriculture

– a predominant component of organic farming is a specific type of low external input agriculture that adheres to certain principles in the production and transformation of agricultural commodities. Organic agriculture may be either certified or non-certified. Certified organic agriculture must meet certain standards in the production, processing and handling of organic products. These standards are developed in accordance with basic standards established by the International Federation of Organic Agriculture Movements (Kilcher et al., 2004). The basic standards provide a framework within which certification bodies worldwide develop their own certification standards, which may vary across countries depending upon specific local conditions. Organic standards have been established by most industrialized nations, and organic standards are specified in guidelines of the Codex Alimentarius of the Food and Agriculture Organization of the United Nations and the World Health Organization. Organic agriculture is based on minimizing the use of external inputs and avoiding the use of synthetic fertilizers and pesticides (FAO, 1999, 2000, 2002).
Organic agriculture has come a long way from a tiny, disorganized, idealistic fringe movement.  Twenty-five years ago some may have thought it was a relic of the 1960s that was headed for the compost pile.  Now most food stores carry some organic products, it is the fastest growing sector in the grocery business and the giants in the food processing and retail business, from General Mills to Wal-Mart, want to cash in on the organic market.  But rather than rejoicing at the success of the organic paradigm, some former organic supporters are asking “Can organic agriculture remain sustainable with these changes in the market?”

Evolution of Organic Farming

Over the past couple of centuries the principles and practices of organic farming has undergone evolutionary changes; and in the process of such transitions from the conventional farming systems met with severable challenges. The various aspects of organic farming are presently engaging attention to the practitioners of organic farmers; and these include: clarity on the basic concepts and historic evolution of organic farming; aims of organic production and processing, principles of organic farming, major components and technology of organic farming. The  emerging areas of organic farming are those of assessing and exploring organic products’ new market potential and growth perspectives;  environmental, ecological and economic dimensions of organic farming, preservation of biodiversity, soil  microbial growth to leverage positive ‘Rhizosphere effect’,  mode of improvement of soil health and soil fertility regime, increased usage of microbial bio-fertilisers in organic farming.

For many years the organic movement was dominated by small farms and businesses, and in most cases farmers received significant premiums for organic products. So in practice, organic agriculture contributed to the economic sustainability of farms and food businesses. Because these economic gains allowed small and medium-sized farms to thrive where similar businesses in conventional agriculture were struggling economically, organic agriculture also had social benefits for rural communities. Many organic supporters saw these benefits as equal in importance to the ecological benefits and central to the overall sustainability of organic agriculture. In recent years, however, large traditional food processors and retailers have bought out most small independent organic processing, distribution, and retail businesses. Most large processing companies and retailers are committed to minimizing the price they pay for organic products and often prefer the ease of dealing with a few large suppliers rather than many small farms.

Benefits of Organic Farming and Green Marketing

Organic agriculture can contribute to meaningful socio-economic and ecologically sustainable development, especially in poorer countries. This is due on the one hand to the application of organic principles, which means efficient management of local resources (e.g. local seed varieties, manure, etc.) and therefore cost-effectiveness. Various organic farming technologies have been utilized for several years world over to allow agriculture and allied farming activities to extract and judiciously utilize natural resources, while conserving soil, water, energy, and biological resources; sans, of course, the detriment to ecology and environment. Broadly, the potential benefits of organic farming technologies are higher soil organic matter, organic carbon and nitrogen, lower fossil-fuel based energy inputs, comparable yield performance as are quite similar to those of conventional systems. The other incidental benefits are conservation of soil moisture and water resources (especially advantageous under drought conditions). Experiences of traditional farmers have shown that even the conventional agriculture can be made more sustainable and ecologically sound by adopting some traditional organic farming technologies. Organic agriculture (OA) and conventional agriculture (CA) represent two polar approaches to farming, both of which employ their own methods and farming practices. OA and CA can both hold their own challenges and implications within the global food-chain, particularly with respect to the impending global food crisis, coupled with climate change consequential to global warming. These issues present pressing agricultural questions leading us to ask how our farming methods will adapt to feed the world’s mammoth population while maintaining the viability and health of the world’s ecosystems.

Organic agriculture shows several benefits, as it reduces many of the environmental impacts of conventional agriculture, it can increase productivity in small farmers’ fields, and it reduces reliance on costly external inputs, and guarantees price premiums for organic products. Organic farmers also benefit from organizing in farmer cooperatives and the building of social networks, which provide them with better access to training, credit and health services. Organic agriculture generally reduces the vulnerability of farmers as the higher organic prices act as buffer against the low prices and price volatility of conventional markets, as organic systems are often more resilient against extreme weather events, and as the often diverse organic crop-livestock systems provide a diverse set of outputs (https://www.mcgill.ca/isid/files/isid/seufert.pb13.pdf).

Systematic research studies are now being conducted to evaluate relative environmental vis-à-vis economic benefits of organic farming as opposed to conventional farming approach. Some of the current endeavours put up by the lead research establishments in this direction encompass review of experiences of different agrochemical industries in organic and conventional farming systems, measurements of profitability of organics-based alternate farming systems, analysis of socio-economic approach of sustainable farming systems vs. conventional agriculture, organic farming for food production stability, climate mitigation and adaptation actions, organic-based integrated farming systems to help build synergy between conventional and organic farming.

The green marketing is often considered a solution to the many issues of the degradation of the environment and the consumers’ health. The ecological, green or environmental marketing attempts to connect the classical components of the marketing and management to the ecological issues. The key-concept attempting to define the green marketing is how the responsibility and environmental issues are integrated into the concept of (the) marketing management. In this respect, the green marketing might be defines as the holistic management process responsible for identifying, anticipating and satisfying the requirements of the customers and society, in a profitable and sustainable way (Kärnä, 2003). Green marketing incorporates a board range of activities about ecological products, including organic products as an important part, about changes in the production process, in the packaging as well as modifying promotion and distribution (Pollan, 2006).

Focus on Preserving Long-Term Sustainability and Environmental Quality

In recent years, many studies have shown that integrated farming system, combining organic and conventional farming system could be a better option to ensure long-term sustainability without sacrificing profitability but some sacrifice to the environmental quality. Hence, organic agriculture – the predominant component of organic farming, is increasingly being seen to be a sustainable way of farming without chemical inputs during cultivation, whereas integrated farming system is a sustainable way of farming which falls somewhere in between the conventional and the organic farming system. Organic and integrated agriculture are the sustainable farming systems that have been developing noticeably during the last decade. Organic Farming (OF) is one of the agro-ecological approaches needed to grow enough food for the increasing population. This approach minimizes external inputs such as chemical fertilizers, pesticides to produce non-toxic crops. Thus, it is less environmentally damaging and has much potential to produce more food in a sustainable manner.

While conventional farming systems face serious problems of sustainability, organic agriculture is seen as a more environmentally-friendly system since it favours renewable resources, recycles nutrients, uses the environment’s own systems for controlling pests and diseases, sustains ecosystems, protects soils, and reduces pollution. At the same time, organic farming promotes animal welfare, the use of natural foodstuffs, product diversity and the avoidance of waste, among other practices. However, the future of organic agriculture will depend on its economic viability and on the determination shown by governments to protect these practices.

Agricultural researchers widely recognise the importance of sustainable agricultural production systems and the implicit need to develop appropriate methods to measure sustainability. An integrated farming system consists of a range of resource-saving practices that aim to achieve acceptable profits and high and sustained production levels, while minimizing the negative effects of intensive farming and preserving the environment. Based on the principle of enhancing natural biological processes above and below the ground, the integrated system represents a winning combination that (a) reduces erosion; (b) increases crop yields, soil biological activity and nutrient recycling; (c) intensifies land use, improving profits; and (d) can therefore help reduce poverty and malnutrition and strengthen environmental sustainability. An integrated farming system involving such components as crops, forestry, livestock, fishery, piggery, poultry, apiculture, pisciculture/aquaculture, vermiculture, organic waste recycling, renewable energy deployment to farming system etc. can make a significant synergistic contribution to sustainable development of farming system on a long-term basis.

Organic agriculture can contribute to meaningful socio-economic and ecologically sustainable development, especially in poorer countries. This is due on the one hand to the application of organic principles, which means efficient management of local resources (e.g. local seed varieties, manure, etc.) and therefore cost effectiveness. On the other hand, the market for organic products – at local and international level – has tremendous growth prospects and offers creative producers and exporters’ excellent opportunities to improve their income and living conditions. Organic agriculture reduces the risk of yield failure, stabilizes returns and improves the quality of life of small farmers’ families.

Linkage of Organic Farming with Green Supply-Chain and Food Value-Chain

Organic farming is now being linked to the green supply-chain in one hand; the food value-chain on the other. Food value-chains represent a business model in which producers and buyers of agricultural products form strategic alliances with other supply chain actors, such as aggregators, processors, distributors, retailers, and consumers, to enhance financial returns through product differentiation that advances social or environmental values. Partners in these business alliances recognize that creating maximum value for their products depends on interdependence, collaboration, and mutual support. The food value-chain model is gaining traction because it responds to agricultural and food industry consolidation that has placed intense market pressure on small, marginal and mid-sized farmers.

Central to the notion of food value-chains is the idea that transparent and trusting relationships between supply-chain partners can produce positive, ‘win-win’ outcomes for all parties. In this model, consumers, farmers, distributors, and others in the chain of food business activity, from planning and planting to processing and selling, see results and reap rewards. The gains of producers are not achieved at the expense of distributors or retailers, or vice versa, because the structure of food value chain transactions facilitates the sale of a broader range of well-differentiated food products, priced to reflect the incorporation of both social and private benefits, which are more closely tailored to the preferences of specific consumer segments. The organic principles of farming based of integration of health, ecology, stakeholders partnership, fairness and care (i.e. value-chain), should, ideally, include these multiple functions.

Agri-food systems are undergoing rapid transformations and the emergence of integrated food supply chains is one of the most visible market phenomena in India. Increasing concentration on processing, trading, marketing and retailing is being observed in all the segments of supply chains. Organization of agriculture, along the value-chain framework has been conceived as one of the strategies to bring more efficiency in the agricultural sector. The value-chain network may now be defined as a range of activities that are required to bring a product from its conception, through its designing, sourcing of raw materials and intermediate inputs, marketing and distribution, to the final consumer. There has been an increasing emphasis on the development of efficient organic value-chains in India and several innovative and successful value-chains have emerged to popularize organic farming among the farming communities in order to exploit the full market potential of organic produce in future.

An ideal value chain should bring all the stakeholders engaged in the production system on a common platform to contribute their best, while ensuring fair deal and transparency.  The value chain will include all the input suppliers, technology delivering agencies, scientists indirectly engaged in developing appropriate technologies and extension officers who are involved in capacity building and providing various services to farmers.  The stakeholders involved in post-production activities are the agencies organising collection, grading, storage, transportation, processing and marketing of the produce.  Agencies like financial institutions and market information centres are also part of the value chain.  Efficient linkage of various stakeholders improves production, price realisation and profitability. Research, training, capacity building and continuous innovation in developing organic farming models and testing their economic viability and adaptability will add to the organic value-chain in a sustainable manner.

The increasing pace of globalization and industrialization has revolutionarised the way the corporate world is responding the changed life-style with time. Some of the major casualties of the energy-intensive mode of industrialization are enhanced rate of greenhouse gas emissions, global warming and ecological degradation. As the public becomes more aware of environmental issues and global warming, consumers are asking more questions about the eco-friendliness of products they are purchasing. Companies are confronted with embarrassing questions like how green their manufacturing processes and supply chain are, the state of their carbon footprints and how they recycle and dispose wastes etc. Consumers increasingly prefer to purchase products that are free of toxins, produced with minimum level of pollution-linked contaminants and with minimal environmental impact. Increasing evidences are accumulating that a gulf of difference exists between consumers‘green claims and the certified quality of ‘green’ products. Companies that successfully adopt a ‘green‘ policy can generate profits, provide positive social impact, and reduce environmental impact as there is an apparent link between improved environmental performance and financial gains.

Realising this perspective, companies have looked to their supply chain and explored areas where can expect more profits (Martin Murray-Introduction to the Green Supply Chain: http://logistics.about.com/od/greensupplychain/a/green_in tro.htm). Prominent features of leading green supply chains include an emphasis on life-cycle costing, asset efficiency, and waste reduction and service innovation and recycling. Executed effectively, Green Supply Chain Management (GSCM) stimulates product and service innovation, improves asset utilization, and deepens customer relationships and service levels through a shared focus on reducing waste and cost (Françoise van den Broek, 2010). Several companies have gone one step further by e green supply chain management (GSCM) as a competitive advantage (Murphy et al., 1995; Sarkis, 1998, 2003, 2007; Wu and Dunn, 1995; Yang and Sheu, 2007; Vachon and Klassen, 2008). The premise of GSCM is that sharing and integrating environmental ideas and concerns across organizational boundaries will greatly enhance green manufacturing. More manufacturing firms have recognized the importance of GSCM practices and have begun to foster long-term partnerships with their suppliers to increase environmental performance (Hanfield and Bechtel, 2002, Hanfield et al, 2002; Johnson and Sohi, 2003; Rao, 2002). Green Supply Chain Management (GSCM) improves Green marketing operations by employing an environmental solution in the following ways:
 Improves agility – GSCM helps to mitigate risk and speeds up innovations;
 Increases adaptability – green supply chain analysis often leads to innovative processes and continuous improvements;
 Promotes alignment – GSCM involves negotiating policies with suppliers and customers, which results in better alignment of business processes and principles.
 Core focus of the lectureship will be on the necessity of ‘green‘ and on green operations (network design and reverse logistics, transportation, green manufacturing and re-manufacturing and waste management).

Organic Certification, Carbon Foot-Printing, Eco-labelling and Green Marketing

The term ‘carbon footprint’ is commonly used to describe the total amount of Carbon-di-Oxide and other greenhouse gas (GHG) emissions for which an individual or organization is responsible. Footprints can also be calculated for events or products. Certification marks, labels and logos are increasingly being used by brand owners to signal their green credentials and so boost their market share. A properly controlled eco-label offers consumers a guarantee that a product or service has been independently verified to meet given environmental standards. In Australia, for example, the Greenhouse Friendly™ label is a registered certification mark, administered by the Government Department of Climate Change. Some companies are developing their own eco-standards and product labelling. MNCs like BASF and Philips have launching their Green Logo and tick symbol last year to identify products with ―significantly better energy efficiency than the nearest competitor products. Eco-labelling could be of two kinds: Performance based and Process-based. An eco-labelling scheme based on product performance, such as labels claiming biodegradability of packaging, sustainability in production processes or non-pollutant aspects of product usage will require certain trust on the part of the consumer. A systems approach to the eco-labelling of food and other products requires the involvement of multiple stakeholders as one party‘s actions affect others‘ environmental performance.

Organic certification is a certification process for producers and marketers of organic food and other organic agricultural/ non-agricultural organic products. In general, any business directly involved in food production can be certified, including seed suppliers, farmers, food processors, exporters, retailers and hotels and restaurants. Requirements vary from country to country, and generally involve a set of production standards for growing, storage, processing, packaging and shipping etc. In some countries, certification is overseen by the government, and commercial use of the term organic is legally restricted. Certified organic producers are also subject compliance to the same agricultural, food safety standards and other government regulations that apply equally to non-certified producers.

An eco-label, in the context of organic farming identifies a claimed to be organic product that meets a wide range of environmental performance criteria or standards. Developed by governments, manufacturers, and third-company organizations, eco-labeling is a voluntary approach to environmental certification practiced around the world. In contrast to “green” symbols or claims, an ‘eco-label’ is given to products that have met specific environmental safeguard criteria. As there is a wide range of prod­ucts available in the market, environmental performance labels and declarations vary greatly. The growing number of environmental claims led the U.S. Federal Trade Commission (FTC) in 1992 to issue Title 16-Part 260 CFR: Guides for the Use of Environmental Marketing (“Green Guides”). The FTC issued ‘Green Guides’ to help marketers avoid making environmental claims that are unfair or deceptive under Section 5 of the FTC Act. This includes guidance on claims for biodegradable, compostable, recyclable, recycled, and ozone-safe content. The FTC has updated the guides and is currently undergoing an extensive review process. General benefits of eco-labelling include: economic incentives for better long-term custodianship and availability of natural resources vital for economic welfare; competitive and comparative advantage of export products through product differentiation which is realised through price premiums, long-term contracts and market access; a platform for innovation with the use of more environmentally friendly products such as lighting or refrigeration, with knock on benefits in other parts of the economy; and last but not the least providing assistance to countries to fulfil commitments made under environmental agreements such as biodiversity.

Some recent estimates suggest that there are over 400 existing eco-labels marking consumer products in nearly every category and the number are growing rapidly. In the wake of the recent global recession and major economic crisis, however, it appears that consumers are less motivated to purchase green products. For example, in the United Kingdom, sales of certified-organic fruits, vegetables, and meat have plummeted 12.9% in the past year. In other words, green claims are proliferating fast in the marketplace, but there are serious questions about their efficacy in driving sustainability outcomes and their success in creating real consumer preference.
The concept of labeling organic products has been in existence for quite some times now. At present, there are over 300 eco-labels, according to cataloguer Ecolabelindex.com (2010). Competition between eco-labels carries benefits vis-a-vis pitfalls; it can raise the bar on performance, but it also tends to create confusion among consumers, who are left wondering whether organic products are genuine, eco-friendly, recycled or recyclable. To-date, there has been limited research on eco-label design, and very little is known about what drivers affect a label’s market penetration and associated product sales.
Certification for Green Food production involves the regulation of inputs, with the objective of reduced use of pesticides and other agro-chemicals, the oversight of production, and the residue testing of the claimed organic produce. In 1995, Green Food certification is usually split into ‘Grade-A’ and ‘Grade-AA’. It is this bifurcation of Green Food standards that laid the groundwork for the rapid articulation from ‘Green Food certification to Organic certification’. China, for example, has over 30 million hectares of eco-food production. China’s total eco-labelled food production area is 28% of China’s total of 122 million hectares of agricultural land.

Eco-labels have emerged as one of the main tools of green marketing. Although a great deal of effort has gone into in making them more effective and efficient, the market share of eco-labelled products is still low, partly because they have been addressed mainly to ‘green’ consumers. Eco-labels are intended as a means for consumers to make choices that will reduce environmental impact and enable them to influence how products are made. In the Nordic Countries, there are eco-labels for 55 product groups and 2800 products. In Japan, 64 product groups have criteria established for eco-labels and more than 5000 products have been accepted.

The Food Alliance is a non-profit organization dedicated to marketing sustainable agriculture.  They have a certification program for farms that:

  • Provide Safe and Fair Working Conditions
  • Ensure the Health and Humane Treatment of Animals
  • Do Not Use Hormone or Antibiotic Supplements
  • Do Not Raise Genetically Modified Crops or Livestock (GMOs)
  • Reduce Pesticide Use and Toxicity
  • Protect Water Resources
  • Protect and Enhance Soil Resources
  • Provide Wildlife habitat
  • Continually Improve Practices

While their regulations on pesticide and fertilizer use are less stringent than organic standards, their economic and animal welfare requirements are more rigorous.  (http://www.foodalliance.org/certification/index.html)

Certification and the standardizing eco-labelling procedures are the basic foundations for green marketing of organically produced eco-friendly products; also called ‘green products’ or ‘eco-products’. Certification and labeling systems serve as tools to enhance distribution and market development, create trust, and foster confidence. It is a commitment from producers/farmers to work with certain standards of production. In 2009, the Canadian government implemented the Organic Products Regulation to regulate organic certification. The number of certified organic producers for the local market is growing and there are now Participatory Guarantee Systems (PGS) initiatives on all continents in terms of the number of farmers involved, with Latin America and India being the leaders. However consumers’ confidence in certification standards in other countries and trust in their labels and products could be increased by the consolidation of standards and regulations between countries like Canada and the US, the world’s first fully reciprocal agreement between regulated organic systems.

The latest developments in organic farming and consumption pattern show dynamic market growth; however the uptake of organic farming by farmers is seen to be fairly slow. In recent years, global market growth has grown over 5%, while the agriculture area in general and organic sector in particular, and have been rather sluggish. Bottlenecks in the adoption of organic farming are often due to production and/or processing (including post-harvest management) problems or even the fact that farmers are not always convinced that organic methods can solve farming problems, such as fertilization, plant protection, animal health, efficient use of workforce, marketing diversity, overall cost effectiveness and competitive economic advantage. Although these problems can sometimes be resolved through continuous learning on existing and regionally practiced methods; innovations nonetheless, are imperative to making organic farming more adaptive, sustainable and regenerative for fetching the benefits of organic farming and organic produce to a wider consumer-base. Farmers must therefore continuously adapt production and management systems in order to maintain and enhance the competitiveness and sustainability of their businesses. The development and implementation of innovations require both in terms of information and the farmers’ willingness to change daily work schedules and methods. Learning and knowledge transfer among farmers, technology developers, experts and university teams ensure the development and application of innovative ideas which are crucial for a sustainable growth in food (and non-food) production.

The ecological significance of sustainable development has increased dramatically since the so called ‘green economy’ and ‘organic production’ of ‘eco-friendly organic produce’ have been turning into sources of competitive advantage for the country of origin in the international markets. A high number of new or modified products (including genetically modified products) are often combined with process innovations; in addition to product innovation. Three very innovative fields in the organic food industry are in the area of ‘genetically modified organisms (GMO)’, ‘functional food’ and ‘organic food’, representing market opportunities, which, however, are also experiencing different obstacles and drivers. A future innovation challenge to the agro-food industry, with focus on organics, will be to tackle the multiple new scientific approaches and technical opportunities that have an interdisciplinary character. The creation and building-up of interfacing competencies as well as the establishment of new external knowledge and competence networks seems to be of strategic relevance for future growth of these categories of industries. The target for policy should be to support the advances of the knowledge base of the food industry companies themselves and the diffusion of new scientific approaches and technology, and not solely concentrate on stimulating knowledge generation with relevance for the food industry in general; and life-style organic products (eco-products in particular).

Organic Farming: The Future perspective

For many years the organic movement was dominated by small farms and businesses, and in most cases farmers received significant premiums for organic products. So in practice, organic agriculture contributed to the economic sustainability of farms and food businesses. Because these economic gains allowed small and medium-sized farms to thrive where similar businesses in conventional agriculture were struggling economically, organic agriculture also had social benefits for rural communities. Many organic supporters saw these benefits as equal in importance to the ecological benefits and central to the overall sustainability of organic agriculture. In recent years, however, large traditional food processors and retailers have bought out most small independent organic processing, distribution, and retail businesses. Most large processing companies and retailers are committed to minimizing the price they pay for organic products and often prefer the ease of dealing with a few large suppliers rather than many small farms.

Future prospects of organic farming should safeguard the basic interests of consumers in the domain of health and prosperity, giving importance to consumption of organic food products – a way to healthy life, voluntary food-labelling to meet lifestyle requirements, exploration of new business opportunities by promoting specialty food products (organics), ensuring fairness to growing green-conscious customers, protection of  ecology, designing  organic research agenda for a sustainable future, innovations in organic gardening for bestowing a new age-defying lifestyle product concept.

Keeping in view the growing importance currently being given by the government and the implicit desirability of embracing eco-friendly and pollution-free cultivation and farming practices, organic farming seems to be a long-term pragmatic solution. With the increasing expressed concerns and consciousness for conservation of natural resources, protection of biodiversity of flora and fauna, protection of environmental quality, improving health and hygiene with changing lifestyle throughout the world organic Farming and Sustainable Agriculture has a great future.

In India, the relative lack of national rules, regulations and specific standards relating to organic food production, inadequate certifying agencies and unrecognized ‘green’ marketing and retailing channels have not only been confusing for producers and consumers alike, but have prevented farmers from exploiting the export market advantages of organic production.
This is a major missed opportunity because most small and marginal farmers in India have actually been practicing organic farming as part of traditional cultivation practice. Thus they have used local or own-farm derived renewable resources and managing self-regulating ecological and biological processes. In fact, this is usually found to be absolutely necessary simply in order to cultivate acceptable levels of crop, livestock and human nutrition products while protecting them from pests and diseases through bio-chemicals and bio-fertilizers (such as Neem extract). However, it is true that the higher cost of such inputs and processes compared to industrially generated fertilizers and pesticides has encouraged many farmers to shift production patterns.

No system of food production can guarantee perfect sustainability.  The organic standards have flaws and gaps, but there are a variety of efforts to address at least some of them.  In addition, consumers, farmers, and processors can seek to buy and produce food with other ethical qualities, such as economic justice (fair trade) and local food. As yet, they account for a small percentage of the food sold both in the US and around the world, but organic and other value-based foods are a rapidly growing part of the market.  Questions about the environmental and social sustainability of our food supply are becoming mainstream.  However, the complexity of the agro-ecosystem and food system make reform challenging.

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About Author

Dr. A. N. Sarkar
Ex-Senior Professor (International Business) & Dean (Research), Asia-Pacific Institute of
Management, 3& 4 Institutional Areas, Jasola (Sarita Vihar), New Delhi
E.mail: ansarkar1@gmail.com

Article shared with info@greenecosystem.in, Email Titled “Submission of an Article on ‘Organic Farming, Sustainable Agriculture and Green Marketing’ for Publication in The Green Ecosystem Magazine” dated Sun, November 15, 2015 2:02 am

 

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Useful Android Mobile Applications for Agriculture, Farming Sector #1

agriculture

Horticultural Crops 2011-12

– The data refers to number of horticultural crops varieties released on national level. The horticultural crops includes varieties released from vegetables, fruits, ornamental, medicinal and aromatic, plantation and spice crops. Download Link


Plant Anatomy

– This apps provides information about plant anatomy. Download Link


Daily Market Prices

– The data refers to State-wise, market-wise, variety-wise prices of Lotus. It has the daily wholesale maximum price, minimum price and modal price. This dataset is generated through the AGMARKNET Portal (http://agmarknet.nic.in) which disseminates daily market information of various commodities. Download Link


Agriculture-Rural Technology

– Agriculture-Rural Technology mobile app provides information related to study of soil, climate, plant nutrients, manures, fertilizers, field crops, horticulture crops, different diseases of crop plants, study of pests of crop plants, weeds and weed control, plant propagation and nursery, advance techniques in agriculture, green house, poly house feeds and fooders, study of cattle, breeding in livestock, pregnency in live stock, milk production, study of poultry, study of goat and study of sheep. Download Link


Android applications for Farming – Oil Seeds & Fibre Crops Information #1

Oil Seeds

OilSeeds_Tamil

– This app provides information about various seeds namely Gingelly, Sunflower and Groundnut in Tamil language. This app deals with Fertilizer, Foliar application, Isolation,etc and also provides important techniques to improve Quality Seed Production like Harvest, Threshing, Seed grading etc. Download Link

For OilSeeds application in English Version – Download Link


Oilseeds at a Glance

– This mobile app is the result of collaborative effort of ICAR-IIOR, and C-DAC provides a comprehensive information about 9 oilseed crops viz., Groundnut, Rapeseed and Mustard, Soybean, Sunflower, Safflower, Sesame, Niger, Castor and Linseed. Download Link


Fibre Crops

– This app provides information about fibre crops namely Cotton(Hybrid) and Cotton(Varieties) in English language. Contents of the app includes different mechanisms while selecting land, sowing, seed rate, spacing etc. It also provides information about important techniques for improving Quality Seed Production like Harvest, seed processing, seed storage etc. Download Link

For Tamil version of this application – Download Link

Android applications for Environment – Forests #1

Forest

Silviculture of Species

–  (Andhra Pradesh) – This app provides information related to forest seeds and medical seeds. The term silviculture in English commonly refers to certain aspects of the theory and practice of raising forest crops. Silviculture is that branch of forestry which deals with the establishment, development, care and reproduction of stands of timber. Download Link

For Telangana Forests Android Application , Download Link

Android applications for Agriculture – Vegetable Information #1

vegetables

Vegetable Crops

– This app provides information about vegetable crops like Tomato, Chillies, Bhendi, Brinjal, Ash Gourd, Ribbed Gourd, Bitter Gourd, Pumpkin, Onion(Small) and Onion(Bellary). This app deals with seed production, volunteers, right season for raising seed crop, nursery preparation,etc and also provides important techniques to improve Quality Seed Production like Harvest, Seed treatment, Seed drying etc. Download Link

Android applications for Agriculture – Food Grains Information #1

grains

Rice Crop FAQ’S

– This app can be used to access Frequently Asked Questions of Rice farming under various disciplines namely Agronomy, Economics, Pathology etc. It also provides information related to crop growth stages like flowering stage, nursery stage, ripening stage etc. Download Link


Rice Vocabulary

– This app is a compendium of rice related vocabulary comprising of about 2500 terms related to rice crop arranged in alphabetical manner. Emphasis was made to define terms in rice science in the most simplest way. It is a ready reckoner for the extension officers working with the rice knowledge. Download Link


RKMP Extension Tools

– This app provides comprehensive database of more than 60 ready to use extension methods & tools for extension professionals related to Rice Knowledge Management Portal. Download Link


RKMP E-Learning

– This app provides access to 19 online courses of Rice Knowledge Management Portal(RKMP) of ICAR-Indian Institute of Rice Research, Government of India. Download Link


Cereals Millets

– This app provides information about various seeds namely Paddy(Hybird), Paddy (Varieties), Maiz, Sorghum and Pearl Millet. Contents of the app includes field management, paincle exertion etc and also provides information about important techniques to improve Quality Seed Production like Harvest, Grading, Seed treatment etc.

For Tamil Version of the same application – Download Link


Notable people from Environmental sector in India

Vandana Shiva

Vandana Shiva

Dr. Vandana Shiva

–  is a physicist, environmental activist and author. Shiva, currently based in Delhi, is author of over 300 papers in leading scientific and technical journals. Dr. Shiva combines sharp intellectual enquiry with courageous activism, and her work spans teaching at universities worldwide to working with peasants in rural India. Time Magazine identified Dr. Shiva as an environmental ‘hero’ in 2003, and Asia Week has called her one of the five most powerful communicators in Asia. In November 2010, Forbes Magazine identified Dr. Shiva as one of the Seven Most Powerful Women on the Globe.

Dr. Shiva can be reached at Twitter and as address from Link , Follow her latest work at websites vandanashiva.com and navdanya.org


Rajendra Singh

 

Rajendra Singh

is a well-known water conservationist from Alwar district, Rajasthan in India. Also known as “waterman of India”, he won the Stockholm Water Prize, an award known as “the Nobel Prize for water”, in 2015. His work towards improving water security in rural India and for showing extraordinary courage and determination in his quest to improve the living conditions of those most in need has been widely accoladed.

Mr. Singh can be contacted through details mentioned at website, Follow his latest work at tarunbharatsangh.in

Notable people from agriculture field in India

MS_Swaminathan

Devinder Sharma

Devinder Sharma

is a distinguished food and trade policy analyst. An award-winning Indian journalist, writer, thinker, and researcher.  His twitter profile describes himself as Writer, Researcher, Columnist, Author, Speaker, Commentator for economics, global trade food, agricultural policy and environment development. He does research and writes columns in various news papers, appears on television debates related to topics as sustainable agriculture, biodiversity and intellectual property rights, environment and development, food security and poverty, biotechnology and hunger, and the implications of the free trade paradigm for developing countries etc.

Read his latest articles at Blog and Videos at Youtube , He can be reached through Facebook and Twitter

 


 

P Sainath

Palagummi Sainath ( P Sainath )

is an Indian journalist and photojournalist focusing on social problems, rural affairs, poverty and Agriculture In India. P. Sainath is a rural reporter, (and former Rural Affairs Editor of The Hindu), writer and journalism teacher. He is also the founding editor of the People’s Archive of Rural India (PARI) PARI hosts and combines videos, still photo, audio and text archives.

You can read his latest writing at http://psainath.org/ and work Rural India Online, he can be reached at details mentioned on This Page

 


 

MS_Swaminathan

M. S. Swaminathan

is an Indian genetics and international administrator who took the leading role in India’s Green Revolution. Swaminathan is known as “Indian Father of Green Revolution” for his leadership and success in introducing and further developing high-yielding varieties of wheat in India. He is the founder and chairman of the MS Swaminathan Research Foundation.

He can be reached via his research foundation contacts at This Link

Solving the E-waste Problem, StEP & electronic companies offering recycle services

Electronic waste, or e-waste, is a term for electronic products that have become unwanted, non-working or obsolete, and have essentially reached the end of their useful life. Because technology advances at such a high rate, many electronic devices become “trash” after a few short years of use. In fact, whole categories of old electronic items contribute to e-waste such as VCRs being replaced by DVD players, and DVD players being replaced by blu-ray players. E-waste is created from anything electronic: computers, TVs, monitors, cell phones, PDAs, VCRs, CD players, fax machines, printers, etc.

Solving the E-waste Problem

(StEP) is an international initiative, created to develop solutions to address issues associated with Waste Electrical and Electronic Equipment (WEEE). Some of the most eminent players in the fields of Production, Reuse and Recycling of Electrical and Electronic Equipment (EEE), government agencies and NGOs as well as UN Organisations count themselves among its members. StEP encourages the collaboration of all stakeholders connected with e-waste, emphasizing a holistic, scientific yet applicable approach to the problem. Read More at Wikipedia

Below is the list of well-known Companies offering services for recycling e-waste,


Dell

– You can help reduce e-waste and protect the environment with Dell technology recycling offered around the globe. Dellwere the first computer manufacturer to ban e-waste export to developing countries. Check http://www.dell.com/recycle for more information.


Samsung

–  Samsung Take back and Recycling program offers customers a take-back service. Check Samsung Recycle, India Website.


References : Wikipediabostonelectronicwaste.com/ step-initiative.org

Marathi Movies featuring Agriculture – I

Kapus-Kondyachi-Goshta

Gosh Choti

Gosht Choti Dongraevadhi

Is a 2009 Movie starring Makarand Anaspure as a Lead Actor. The film focuses on the plight of farmers in maharashtra’s drought hit region and Farmer Suicides. The film establishes how poor farmers are being wronged by society and government.

Source and Credit : Wikipedia, IMDB


Jhing-chik-jhingJhing Chik Jhing

Jhing Chik Jhing Movie tells the story of a boy growing up in a debt ridden part of India, where farmers routinely commit suicide – sometimes with their families to escape the debt trap.  It tells the story of a boy who dares to hope and dream. 2010 movie stars Chinmay Kambli  and Bharat Jadhav as lead actors.

Source and Credit – Wikipedia, IMDB


Kapus-Kondyachi-Goshta

Kapus Kondyachi Goshta

Movie is  story of triumph over tragedy, where the strong will of simple village girl wins over all odds to become an  inspiration for many. In this land of cotton growers, the heartrending farmer’s suicides are a continuing tragedy in  Maharashtra. It is these grim circumstances that unfold the story of Joyti along with her three sisters as they stand  against village head and ever-fickle villagers. Movie stars Makarand Anaspure, Samidha Guru and Bharat Ganeshpure in  the lead roles.  Source and Credit – Wikipedia


Gabhricha Paus

Gabhricha Paus

The film is about the life of a farmer Kisna (Girish Kulkarni), who is trying to get a good crop in the drought-stricken Vidarbha region, which has been notorious for farmer suicides. It also allegorically tells about how lack of information and education amongst the farmers, can ruin them, despite their indefatigable spirit.

Source : Wikipedia

[su_button url=”marathi-movies-based-on-farm-animals/” style=”flat” background=”#0FBE7C” wide=”no” center=”yes” radius=”0″ icon=”icon: arrow-right”] Check Marathi Movies based on Farm Animals [/su_button]

Why to use Eco Ganapati and How to make Clay Eco Lord Ganesh

Watch this beautiful animation from skillbell which summarises the necessity to look for Eco Ganapati.

 

As the video highlights, there is a immense necessity to look for the pollution caused by material which is mostly Plaster of Paris ( PoP ) used for making Lord Ganesh Idols. Lets look for what could be more reasons for why to avoid PoP and look for alternative eco friendly ways to make Ganesh while we enjoy our Ganapati festival.

At the end of Ganesh Festival, we immerse the Idols into water, mostly river, ponds, lakes etc, and there are large number of idols getting immersed into water which results water getting polluted since PoP doesn’t degrades easily, takes much longer time than clay and also causes acidification of water which could result into creating life threatening problems to natural habitat like Fish etc. whereas when we use Clay Ganapati’s doesn’t pollute water much following the actual meaning of “Visrajan” i.e. going back to nature.

How to Make Eco Clay Ganapati

Watch the video from Kiran Jangir which shows how to make a SADU Clay Ganapati.

 

Installing Open Food Network online marketplace for local food on Ubuntu Linux

OFN Homepage

The Open Food Network is an online marketplace for local food. It enables a network of independent online food stores that connect farmers and food hubs (including coops, online farmers’ markets, independent food businesses etc); with individuals and local businesses. It gives farmers and food hubs an easier and fairer way to distribute their food.

Following steps will help to install this software and get it running on ubuntu Linux ( You can customise it by changing as per your server )

$ git clone https://github.com/openfoodfoundation/openfoodnetwork.git
Cloning into ‘openfoodnetwork’…
remote: Counting objects: 57388, done.
remote: Compressing objects: 100% (857/857), done.
remote: Total 57388 (delta 530), reused 0 (delta 0), pack-reused 56530
Receiving objects: 100% (57388/57388), 19.46 MiB | 235.00 KiB/s, done.
Resolving deltas: 100% (38262/38262), done.
Checking connectivity… done.

$ cd openfoodnetwork/

$ ls
app     config.ru  doc      Gemfile.lock  lib          log       public    README.markdown  spec  vendor
config  db         Gemfile  Guardfile     LICENCE.txt  Procfile  Rakefile  script           test  zeus.json

$ sudo apt-get install postgresql
Reading package lists… Done
Building dependency tree
Reading state information… Done
The following packages will be upgraded:
postgresql
1 upgraded, 0 newly installed, 0 to remove and 983 not upgraded.
Need to get 5,038 B of archives.
After this operation, 0 B of additional disk space will be used.
Get:1 http://in.archive.ubuntu.com/ubuntu/ trusty-updates/main postgresql all 9.3+154ubuntu1 [5,038 B]
Fetched 5,038 B in 0s (5,508 B/s)
(Reading database … 523780 files and directories currently installed.)
Preparing to unpack …/postgresql_9.3+154ubuntu1_all.deb …
Unpacking postgresql (9.3+154ubuntu1) over (9.3+154) …
Setting up postgresql (9.3+154ubuntu1) …

$ sudo apt-get install postgresql-contrib
Reading package lists… Done
Building dependency tree
Reading state information… Done

The following packages will be upgraded:
postgresql-contrib
1 upgraded, 0 newly installed, 0 to remove and 982 not upgraded.
Need to get 5,058 B of archives.
After this operation, 0 B of additional disk space will be used.
Do you want to continue? [Y/n] Y
Get:1 http://in.archive.ubuntu.com/ubuntu/ trusty-updates/main postgresql-contrib all 9.3+154ubuntu1 [5,058 B]
Fetched 5,058 B in 0s (5,461 B/s)
(Reading database … 523780 files and directories currently installed.)
Preparing to unpack …/postgresql-contrib_9.3+154ubuntu1_all.deb …
Unpacking postgresql-contrib (9.3+154ubuntu1) over (9.3+154) …
Setting up postgresql-contrib (9.3+154ubuntu1) …

$ sudo apt-get install pgadmin3
pgadmin3 is already the newest version.

To start off, we need to change the PostgreSQL postgres user password; we will not be able to access the server otherwise. As the “postgres” Linux user, we will execute the psql command.

$ sudo -u postgres psql postgres
psql (9.3.4, server 9.1.11)
Type “help” for help.
postgres=#

Set a password for the “postgres” database role using the command:

postgres=# \password postgres
Enter new password:
Enter it again:

and give your password when prompted. ( we set password to “ofn”, you can use any ) The password text will be hidden from the console for security purposes.
Type Control+D to exit the posgreSQL prompt.
postgres=# \q

create yourself a database account (which is in this case also a database superuser) with the some name ( in our case its “ofn_user” is username, ou can replace with any name below ) and then create a password for the user:
$ sudo -u postgres createuser –superuser ofn_user

$ sudo -u postgres psql
psql (9.3.4, server 9.1.11)
Type “help” for help.

postgres=#

postgres=# \password ofn_user
Enter new password:
Enter it again:

( note: ou can user any password, in our case, we set to “ofn )

Type Control+D to exit the posgreSQL prompt.
postgres=# \q

use your new superuser privileges granted above to create a database ( in our base database name is set to ofn_db )
$ sudo -u postgres createdb ofn_db

$ bundle install

You may need to type “sudo” password during above install.

Create databases
$ sudo -u postgres createdb ofn_test
$ sudo -u postgres createdb ofn_dev
$ sudo -u postgres createdb ofn_prod

$ vim config/database.yml
Modify, database.yml as show below, ( matching to names you assigned )

======== database.yml ============

development:
adapter: postgresql
encoding: unicode
database: ofn_dev
pool: 5
host: localhost
username: ofn_user
password: ofn

test:
adapter: postgresql
encoding: unicode
database: ofn_test
pool: 5
host: localhost
username: ofn_user
password: ofn

#not used with heroku
production:
adapter: postgresql
encoding: unicode
database: ofn_db
pool: 5
username: ofn_user
password: ofn

staging:
adapter: postgresql
encoding: unicode
database: ofn_prod
pool: 5
username: ofn_user
password: ofn

==================================

$ cp config/application.yml.example config/application.yml
[ If you want to, you can change above file with Timezone ]

$ rake db:schema:load db:seed

Create the admin user (press enter for defaults).
Email [spree@example.com]: openagriculture@gmail.com
Password [spree123]:

[ Mote: In our case, password set to ofn123 , you can use anything more than 5 characters ]

Load some default data for your environment:
$ rake openfoodnetwork:dev:load_sample_data

[openfoodnetwork:dev:load_sample_data] Seeding shipping / payment information
[openfoodnetwork:dev:load_sample_data] Seeding taxonomies
[openfoodnetwork:dev:load_sample_data] Seeding addresses
[openfoodnetwork:dev:load_sample_data] Seeding enterprises
[openfoodnetwork:dev:load_sample_data] Seeding products

$ rails server

=> Booting Unicorn
=> Rails 3.2.21 application starting in development on http://0.0.0.0:3000
=> Call with -d to detach
=> Ctrl-C to shutdown server

 


 

 

Now open firefox, and type http://0.0.0.0:3000 , you will see a home page like below

OFN Homepage

 

Now, you can use the admin login ( as you used during setup in above steps ) to signin and you will get admin panel like below,

 

OFN admin

 

You can customise the software as per our need, for more help check below links

Reference: PostgreSQL Database : https://help.ubuntu.com/community/PostgreSQL
OFN Installation : https://github.com/openfoodfoundation/openfoodnetwork